Media & Entertainment
Industries

Media & Entertainment

From Location to Pixel—
Film-Accurate 3D, Fast.

Turn real-world locations into production-ready digital assets

With ROCK LiDAR and imagery you’ll capture sets, props, and environments at true scale, then process to meshes, textures, and surfaces in ROCK Cloud—ready for VFX, virtual production, and interactive experiences.

What you can build with ROCK

Studios need clean geometry, consistent scale, and quick turnarounds. Our field-to-finish stack—ROCK Ultra or R3 Pro V2 for capture, ROCK Desktop for on-set QC, and ROCK Cloud for processing—standardizes scanning so your assets drop straight into DCC apps and game engines.

Digital Twins

Survey-grade capture of sets and locations for seamless CG integration and set extension.

Virtual Production

Scan stages, sets, and plates for LED volumes and pre-viz with consistent world scale and alignment.

Games & VR

Generate optimized geometry, clean UVs, and PBR textures from LiDAR + imagery for real-time.

Set/Location Scanning

Rapidly digitize complex environments for layout and blocking.

Asset Capture

Props, vehicles, costumes, and miniatures converted into production-ready meshes.

Before/After Continuity

Measure change across reshoots; lock scale and camera alignment.

Reality Capture for News/Docs

Authentic reconstructions with verifiable geometry.

Recommended workflow

1

Capture LiDAR + imagery on location (R3 Pro V2 or Ultra) and run a quick on-set QC in ROCK Desktop.

2

Process in ROCK Cloud for alignment, ground/asset classification, decimation, texture baking, and QA.

3

Export meshes/orthos/point clouds to your DCC (Maya, Houdini, Blender) or engine (Unreal, Unity).

Typical deliverables

  • Point clouds & surfaces: LAS/LAZ, tiled meshes, watertight proxies, collision meshes.
  • Textured assets: OBJ/FBX/Alembic/GLB; UDIM UVs; PBR maps (albedo, normal, roughness, AO, displacement) in 16-bit/32-bit EXR/PNG.
  • Environment products: HDRI domes (32-bit EXR), orthos, and parallax-correct geometry for LED volumes.
  • Scale & alignment: World-true units, control reports, camera paths/poses on request.
  • Delivery formats: USD/USDA/USDC, FBX, ABC, OBJ/MTL, GLB/GLTF, GeoTIFF, LandXML, DWG/DXF.

Why studios choose ROCK

Film-accurate scale with survey-grade positioning (RTK/PPK) and documented control.

Clean geometry—decimation, hole fill, and UVs configured for real-time or high-end offline.

Fast turnarounds with on-set QC and cloud processing.

Proven under mixed lighting & cluttered sets where photogrammetry alone struggles.

A single pipeline for VFX, VP, and interactive teams.

Use cases

Pre-viz & look-dev scene kits
LED volume environments
Set extension & matchmove
Games/VR levels and hero props
News/doc reconstructions
Location-based entertainment

What to expect

  • Absolute accuracy (post-processed): ~1–3 cm horizontal, ~2–3 cm vertical (control & site dependent)
  • Turnarounds: Same-day on-set QC; production assets in 24–72 hours depending on scope

FAQs

How do you guarantee true scale for VP and VFX?

We use survey control (RTK/PPK), scale bars/targets, and provide control & alignment reports with deliveries.

Which apps and engines are supported?

Unreal, Unity, Maya, Houdini, Blender—and interchange via USD, FBX, Alembic, GLB/GLTF.

Can you deliver optimized real-time assets?

Yes—LOD meshes, UV/UDIM packs, and PBR texture sets ready for engines.

What about reflective or low-texture surfaces?

LiDAR geometry combined with calibrated imagery yields stable results where photogrammetry alone fails.

Do you support LED volume calibration assets and HDRIs?

Yes—32-bit HDRI domes, parallax-correct geometry, and alignment helpers.

Media & Entertainment LiDAR—VFX, VP & Games | ROCK Robotic | ROCK Robotic